Brady Campaign 

Concept: Society favors materialism over humanitarianism. It's time for all Chicagoans to turn our attention to what really matters: The gun violence in our city.

Death from gun violence has become all too normal on the Southside of Chicago. Gang violence never stays within gangs. Instead, it finds the innocent and strikes down everything that is good. It’s time for society to target the hands of gun violence and end this terrible charade once and for all. Bullets don’t have a conscious, it’s people that do.

Copywriter: Jessi Pelzel

Case Study Video


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