Concept: This Thanksgiving, Butterball will partner with the NFL to raise money for Feeding America through an Instagram Challenge

Commercial

Microsite

Instagram Videos

Cross Platform Application 

Wild Posting

Butterball Dispenser

Shopper can use the dispenser to receive $5 off their Butterball Turkey. To do so, the consumer will be given a football and must complete the pass  through the upper hole to receive a turkey from the bottom.

Promotional Poster

These will be placed in Supermarkets, Schools, and other public venues.