SKILSAW Super Sawsquatch Product Rollout
Launching the World’s Largest Worm Drive Saw is no small undertaking. Our job was to make sure this beast came roaring onto the worksite and clear cut the competition in it’s path. We used a 360 approach and brought great energy, engagement and awareness about the all new SKILSAW Super Sawsquatch Magnesium Worm Drive Saw.
Product Launch Video
Print, Digital and Social Support
We used our in depth understanding of the tool and found that this saw wasn’t just for anyone. So we found a modern maker and former NFL offensive lineman to drive awareness and bring about creative uses for this saw.