Allstate Sports Marketing
At Allstate we understood the impact of strong sports marketing and strategy. From partnerships, to broadcast, to social media influencers we wanted to reach our current and potential customers where they naturally are. This could be their couch, favorite stadium or in their social feed. This reach was pivotal to grouping the brand and customer sentiment.
Allstate App Relaunch and Get to the Game Sweepstakes with Kirk Herbstreit
Animated Mayhem Social for College Football and March Madness
When budgets are limited it is important to maximize efficiency and creativity. So when we wanted to create social assets using Mayhem without needing to impact our broadcast shoot, we created an animated version. This allowed for us to create a more simplified visual and unique scenarios to play into the sports world.
